Log inbound Twilio SMS messages as HubSpot activities and create contacts for unknown numbers. Set up this automation with Make.com, Zapier, n8n, or Pabbly Connect — no coding required.
When a new record is created in Twilio, automatically trigger an action in HubSpot
Sync data between Twilio and HubSpot in real time without manual exports
Send notifications to HubSpot when important events happen in Twilio
Create or update HubSpot records based on activity in Twilio
Build multi-step workflows that start in Twilio and flow through HubSpot
Choose the platform you want to use. All four support this Twilio + HubSpot integration.
Log into Make.com and click "Create a new scenario."
Click the + button, search for "Twilio", and select it as your trigger module.
Connect your Twilio account using your API key or OAuth credentials.
Configure the trigger: choose what to watch (new records, updates, or specific events) and set any filters.
Click + to add a new module, search for "HubSpot", and select the action you want to perform.
Connect your HubSpot account and use Make's data mapper to link fields from the Twilio trigger to the HubSpot action.
Click "Run once" to test the scenario with real data. Fix any mapping errors highlighted in red.
Set a schedule (e.g., every 15 minutes) and toggle the scenario to ON. Your automation is live.
Log into Zapier and click "Create Zap."
Choose Twilio as your Trigger app and select the trigger event (e.g., "New Record", "New Contact").
Connect your Twilio account and click "Continue." Zapier will test the connection and fetch sample data.
Click "Continue" past the test step once sample data appears.
Add HubSpot as your Action app and select the action event (e.g., "Send Message", "Create Record").
Connect your HubSpot account and map the fields from your Twilio trigger data to the HubSpot action fields.
Click "Test action" to confirm the action runs correctly with the sample data.
Name your Zap, click "Publish," and turn it on. Zapier will now run this automatically.
Open n8n and click "New Workflow."
Add a Twilio node as your trigger. Search for it in the node panel and drag it onto the canvas.
Click the node, select "Create New Credential," and enter your Twilio API key or OAuth details.
Choose the operation to watch (e.g., "On New Record") and configure any filters.
Click + to add a HubSpot node and connect it to the Twilio node's output pin.
Configure the HubSpot node: select credentials, choose the action, and use expressions ({{ $json.fieldName }}) to map data from Twilio.
Click "Execute Workflow" to run a manual test. Check the output panel to confirm the data flows correctly.
Click "Activate" to enable the workflow. n8n will now run it on the configured trigger or schedule.
Log into Pabbly Connect and click "Create Workflow." Name it and click "Create."
Set Twilio as the trigger app and select your trigger event.
Connect your Twilio account via API key or OAuth and click "Save & Send Test Request."
Pabbly will wait for a test event. Trigger one in Twilio (e.g., create a new record) and click "Capture Response."
Click + to add an action step. Choose HubSpot as the action app and select the action event.
Connect your HubSpot account and map the fields from the Twilio response to the HubSpot action fields.
Click "Save & Send Test Request" on the action step to confirm it runs correctly.
Click "Enable" to activate the workflow. Pabbly Connect will now run this integration automatically.
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Choose a platform to connect Twilio and HubSpot. All options below support this integration.
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No. Make.com, Zapier, n8n (cloud), and Pabbly Connect are all no-code or low-code tools. You configure connections through visual interfaces. n8n offers optional JavaScript nodes for advanced logic, but the basic Twilio+HubSpot setup requires no code.
Pabbly Connect offers a lifetime deal with unlimited automations, making it the lowest long-term cost for high-volume workflows. Make.com's free plan includes 1,000 operations/month. Zapier's free plan is limited to 100 tasks/month. n8n is free to self-host.
It depends on the platform and plan. Make.com runs scenarios on a schedule you set (minimum 1 minute on paid plans, 15 minutes on free). Zapier polls triggers every 1–15 minutes depending on your plan. n8n can be triggered instantly via webhooks. Pabbly runs instantly when triggered.
All four platforms send email alerts when a workflow fails. Make.com shows error details in the scenario history. Zapier shows failed tasks in the Task History tab. n8n logs errors in the execution log. Pabbly shows error details in the workflow run history.