Log WhatsApp Business conversations and capture leads into HubSpot CRM automatically. Set up this automation with Make.com, Zapier, n8n, or Pabbly Connect — no coding required.
When a new record is created in WhatsApp Business, automatically trigger an action in HubSpot
Sync data between WhatsApp Business and HubSpot in real time without manual exports
Send notifications to HubSpot when important events happen in WhatsApp Business
Create or update HubSpot records based on activity in WhatsApp Business
Build multi-step workflows that start in WhatsApp Business and flow through HubSpot
Choose the platform you want to use. All four support this WhatsApp Business + HubSpot integration.
Log into Make.com and click "Create a new scenario."
Click the + button, search for "WhatsApp Business", and select it as your trigger module.
Connect your WhatsApp Business account using your API key or OAuth credentials.
Configure the trigger: choose what to watch (new records, updates, or specific events) and set any filters.
Click + to add a new module, search for "HubSpot", and select the action you want to perform.
Connect your HubSpot account and use Make's data mapper to link fields from the WhatsApp Business trigger to the HubSpot action.
Click "Run once" to test the scenario with real data. Fix any mapping errors highlighted in red.
Set a schedule (e.g., every 15 minutes) and toggle the scenario to ON. Your automation is live.
Open n8n and click "New Workflow."
Add a WhatsApp Business node as your trigger. Search for it in the node panel and drag it onto the canvas.
Click the node, select "Create New Credential," and enter your WhatsApp Business API key or OAuth details.
Choose the operation to watch (e.g., "On New Record") and configure any filters.
Click + to add a HubSpot node and connect it to the WhatsApp Business node's output pin.
Configure the HubSpot node: select credentials, choose the action, and use expressions ({{ $json.fieldName }}) to map data from WhatsApp Business.
Click "Execute Workflow" to run a manual test. Check the output panel to confirm the data flows correctly.
Click "Activate" to enable the workflow. n8n will now run it on the configured trigger or schedule.
Business messaging platform for customer communication at scale
CRM, marketing automation, and sales platform for businesses of all sizes
Choose a platform to connect WhatsApp Business and HubSpot. All options below support this integration.
No. Make.com, Zapier, n8n (cloud), and Pabbly Connect are all no-code or low-code tools. You configure connections through visual interfaces. n8n offers optional JavaScript nodes for advanced logic, but the basic WhatsApp Business+HubSpot setup requires no code.
Pabbly Connect offers a lifetime deal with unlimited automations, making it the lowest long-term cost for high-volume workflows. Make.com's free plan includes 1,000 operations/month. Zapier's free plan is limited to 100 tasks/month. n8n is free to self-host.
It depends on the platform and plan. Make.com runs scenarios on a schedule you set (minimum 1 minute on paid plans, 15 minutes on free). Zapier polls triggers every 1–15 minutes depending on your plan. n8n can be triggered instantly via webhooks. Pabbly runs instantly when triggered.
All four platforms send email alerts when a workflow fails. Make.com shows error details in the scenario history. Zapier shows failed tasks in the Task History tab. n8n logs errors in the execution log. Pabbly shows error details in the workflow run history.