Flows On Demand — Workflow Automation Reviews
Integration Guide
Google Forms
+
HubSpot

Google Forms + HubSpot Integration

Create HubSpot contacts automatically whenever a new Google Forms submission comes in. Set up this automation with Make.com, Zapier, n8n, or Pabbly Connect — no coding required.

Supported Platforms

M
Make.com
✓ Supported
Z
Zapier
✓ Supported
n
n8n
✓ Supported
P
Pabbly Connect
✓ Supported

What You Can Automate

01

When a new record is created in Google Forms, automatically trigger an action in HubSpot

02

Sync data between Google Forms and HubSpot in real time without manual exports

03

Send notifications to HubSpot when important events happen in Google Forms

04

Create or update HubSpot records based on activity in Google Forms

05

Build multi-step workflows that start in Google Forms and flow through HubSpot

What You Need Before Starting

  • An active Google Forms account (free plan is fine for testing)
  • An active HubSpot account
  • An account on at least one automation platform: Make.com, Zapier, n8n, or Pabbly Connect
  • API access or admin permissions in both Google Forms and HubSpot to authorize the connection

Step-by-Step Setup Guide

Choose the platform you want to use. All four support this Google Forms + HubSpot integration.

M
Make.com8 steps
1

Log into Make.com and click "Create a new scenario."

2

Click the + button, search for "Google Forms", and select it as your trigger module.

3

Connect your Google Forms account using your API key or OAuth credentials.

4

Configure the trigger: choose what to watch (new records, updates, or specific events) and set any filters.

5

Click + to add a new module, search for "HubSpot", and select the action you want to perform.

6

Connect your HubSpot account and use Make's data mapper to link fields from the Google Forms trigger to the HubSpot action.

7

Click "Run once" to test the scenario with real data. Fix any mapping errors highlighted in red.

8

Set a schedule (e.g., every 15 minutes) and toggle the scenario to ON. Your automation is live.

Z
Zapier8 steps
1

Log into Zapier and click "Create Zap."

2

Choose Google Forms as your Trigger app and select the trigger event (e.g., "New Record", "New Contact").

3

Connect your Google Forms account and click "Continue." Zapier will test the connection and fetch sample data.

4

Click "Continue" past the test step once sample data appears.

5

Add HubSpot as your Action app and select the action event (e.g., "Send Message", "Create Record").

6

Connect your HubSpot account and map the fields from your Google Forms trigger data to the HubSpot action fields.

7

Click "Test action" to confirm the action runs correctly with the sample data.

8

Name your Zap, click "Publish," and turn it on. Zapier will now run this automatically.

n
n8n8 steps
1

Open n8n and click "New Workflow."

2

Add a Google Forms node as your trigger. Search for it in the node panel and drag it onto the canvas.

3

Click the node, select "Create New Credential," and enter your Google Forms API key or OAuth details.

4

Choose the operation to watch (e.g., "On New Record") and configure any filters.

5

Click + to add a HubSpot node and connect it to the Google Forms node's output pin.

6

Configure the HubSpot node: select credentials, choose the action, and use expressions ({{ $json.fieldName }}) to map data from Google Forms.

7

Click "Execute Workflow" to run a manual test. Check the output panel to confirm the data flows correctly.

8

Click "Activate" to enable the workflow. n8n will now run it on the configured trigger or schedule.

P
Pabbly Connect8 steps
1

Log into Pabbly Connect and click "Create Workflow." Name it and click "Create."

2

Set Google Forms as the trigger app and select your trigger event.

3

Connect your Google Forms account via API key or OAuth and click "Save & Send Test Request."

4

Pabbly will wait for a test event. Trigger one in Google Forms (e.g., create a new record) and click "Capture Response."

5

Click + to add an action step. Choose HubSpot as the action app and select the action event.

6

Connect your HubSpot account and map the fields from the Google Forms response to the HubSpot action fields.

7

Click "Save & Send Test Request" on the action step to confirm it runs correctly.

8

Click "Enable" to activate the workflow. Pabbly Connect will now run this integration automatically.

About These Apps

Google Forms

Free online form and survey builder from Google Workspace

Make.comZapiern8nPabbly Connect

HubSpot

CRM, marketing automation, and sales platform for businesses of all sizes

Make.comZapiern8nPabbly Connect

Set Up This Integration

Choose a platform to connect Google Forms and HubSpot. All options below support this integration.

M
Make.com
35% for 12 months

The visual automation powerhouse

Z
Zapier
Partner program (invite-only for approved Zapier Partners)

The market leader — 8,000+ integrations

n
n8n
30% for 12 months (cloud plans)

Open-source power for developers

P
Pabbly Connect
30% recurring (lifetime of account)

Unlimited workflows, lifetime deal pricing

Frequently Asked Questions

Do I need coding skills to connect Google Forms and HubSpot?

No. Make.com, Zapier, n8n (cloud), and Pabbly Connect are all no-code or low-code tools. You configure connections through visual interfaces. n8n offers optional JavaScript nodes for advanced logic, but the basic Google Forms+HubSpot setup requires no code.

Which platform is cheapest for this integration?

Pabbly Connect offers a lifetime deal with unlimited automations, making it the lowest long-term cost for high-volume workflows. Make.com's free plan includes 1,000 operations/month. Zapier's free plan is limited to 100 tasks/month. n8n is free to self-host.

How often does the automation run?

It depends on the platform and plan. Make.com runs scenarios on a schedule you set (minimum 1 minute on paid plans, 15 minutes on free). Zapier polls triggers every 1–15 minutes depending on your plan. n8n can be triggered instantly via webhooks. Pabbly runs instantly when triggered.

What happens if the integration breaks?

All four platforms send email alerts when a workflow fails. Make.com shows error details in the scenario history. Zapier shows failed tasks in the Task History tab. n8n logs errors in the execution log. Pabbly shows error details in the workflow run history.

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